If you're a business owner in search of more money and more time, you need efficient growth.
I show business owners how to unlock growth while replacing themselves in the business without sacrificing quality or profitability.
The era of efficient growth.
Gone are the days of "growth at all costs".Where founders were lauded for their fundraising abilities and speed of customer acquisition.Money's become expensive.Capital's more constrained than time.Making profitability more important than speed.Because those that can generate their own capital will control their own destiny.Yes, growth is still important in this new landscape.And speed a competitive advantage.But now, fortune favors the efficient.To pursue efficient growth is to pursue operational excellence.Getting leaner and more focused.Systemizing and automating.Deploying humans and Artificial Intelligence.No longer spending money to buy rapid intangible growth.Instead spending time to build consistent tangible value.And for you, the business owner.Freeing yourself from the day-to-day, so you can focus on what matters.Crafting a business that thrives on its own merits.Designed for longevity and resilience.Insulated from uncertainty.Creating stable long-term opportunities for employees.And substantive wealth for you and your family.
My name is Justin Roux. I'm a former software CEO that helps business owners grow their business and take control of their time without sacrificing profitability.
Efficient Growth
Throwing money and resources at growth are not enough to get the job done in this new world. To grow profitably, you must be on a mission for operational excellence. A focused strategy aligned with your core competency that targets only your ideal customer.
Focus
It's time to simplify things so you and your team can excel at what you do best, instead of competing in every market. "Less is more" drives the modern Go-To-Market strategy. Focusing on what you know and what you can control is more efficient, cost effective and profitable.
Honesty
To keep your business focused, you'll need to be brutally honest with yourself and your team. Auditing strategic objectives with extreme prejudice. What are you winning at today? What are you losing at today? Where's your best chance to win tomorrow? Only honesty will yield success.
Relevance
Spending time and money on "awareness" will move the needle, but it's never been an efficient use of resources. It's time to replace scattershot strategies and expensive campaigns with a grass roots approach. Knowing your ideal customers precisely to target them efficiently.
Let's talk.
Schedule a call with me to outline a growth strategy that we can execute together.
Services
I offer a diverse set of services to meet business owner's needs at any stage of growth. Each service emphasizes the profitability, efficiency and sustainability of the business.
CEO Coach
If you're still leading your business, you probably want 2 things. More money and more time. I'll show you how to achieve both through my efficient growth strategies.
Fractional CEO
Sometimes my clients need more than guidance. They need a part time business leader. I'll develop and orchestrate your business strategy, freeing you up to focus on your core competency.
Growth Partner
If strategy and ops aren't your issue, then you're not giving growth your full attention. I'll become your temporary business partner with the sole mission of growing and scaling revenue profitably.
Need help?
Schedule a call with me to outline a growth strategy that we can execute together.
Approach
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Goals
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Finances
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Sales
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Product
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Systems
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Hi, I'm Justin. I show business owners how to generate more money and time through efficient growth.
From 2020 to 2023 I lead a $5+ Million bootstrapped software company from stagnation back to growth.But not the kind of growth you're thinking of.We weren't a unicorn that made VC and PE firms drool. We were a small, niche software vendor that targeted the needs of a specific type of customer.Some might call it a lifestyle business. Fundamentally solid but primarily serving the needs of the owners, employees and long-time customers.We weren't growing and, without investment, we didn't have the luxury of limitless funding to "grow at all costs".I had to learn to grow efficiently.If this sounds like your business, this next part's for you.For 3 years I helped ownership create a brighter future while staying bootstrapped. It was a tough assignment, but I lead the business into a new era with a SaaS product and a new recurring revenue stream.How?Focus, honesty and relevance.I focused the majority of our resources exclusively on creating new recurring revenue within our core competency, so we could make quick work of future proofing the business.I was brutally honest with myself, my team and ownership about what was working and what wasn't, so I could gain support and take decisive action.And I made sure that what we were building was always 100% relevant to only our ideal customers.When I left, I handed ownership a company that was ready to take the next step in growth. All without taking on funding or debt.They're now in complete control of their own destiny.As for me?I'm now coaching business owners on how to leverage efficient growth, so they can make more money and take back their time.Because business will always be about growth.But, in this new economic landscape, those that have more profit will call their own shots.That's the power of efficient growth.
